Advantages for advertisers
With the Coguan AdShare Ad Exchange, the advertisers gain access to a variety of publishers interested in placing ads in their websites. The advertiser is visible to the publishers, who can also choose to offer their advertising space to a specific advertiser. Therefore, the online advertising process is optimized by placing the best ad in the most suitable AdUnit. More advantages of Coguan AdShare:
Presentation
The advertiser can describe the offer and the company activities in our Ad Exchange. The publisher will be able to view these characteristics and even offer its own AdUnits. Consequently, the advertiser will have access to a number of publishers which may not have contacted previously.
Segmentation
Coguan offers high levels of market segmentation. This option is one of the main advantages of online advertising. With this information, clients optimize the impact of the ad campaign, by improving the company's image and increasing the sales performance.
Campaign management
The advertiser can use this unique platform to manage the advertising campaigns with several payment methods and maximum flexibility to distribute the budget.
Transparency
We give the advertiser all of the relevant information with complete transparency, from its location on the website to the earnings.
Without exclusivity
We do not maintain exclusive relationships with the publishers. This allows finding the most suitable publisher for each advertiser and optimizing the efficiency of the ad. As such, we can include a higher number of publishers, thus increasing the probability of finding the most suitable publisher for each campaign.
Budget control
If a certain campaign does not work, we will refund the credit remaining.
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