- Banner
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An Internet advertising format of a specific size established by the publisher and the advertiser.
It is basically an image, graph or text of an advertising nature. It is generally used to describe the quadrangular and rectancular spaces that are bought or sold by newspapers to insert advertising on the online edition of the paper. Usually, the ad on the webpage refers to the advertiser's website.
Format:
- 468 x 60 Full Banner
- 234 x 60 Half Banner
- 728 x 90 Leaderboard
- 120 x 600 Skyscraper
- 160 x 600 Wide Skyscraper
- 125 x 125 Square button
- 120 x 90 Button 1
- 120 x 60 Button 2
- 88 x 31 Micro Bar
- 180 x 150 Rectangle
- 300 x 250 Medium rectangle