Glossary

A correct choice of Keywords the best strategy of any campaign of positioning in search engines. The stage of defining those keywords is perhaps the most important in any positioning campaign and can be responsible for the success or failure of the project.

Keywords are simple words or expressions that the algorithms of search engines use to classify a web site in their data base, under specific categories. The selection of keywords must contain those used by Internet users when using these search engines to find information related to the subject of your website or business.

It is important to understand clearly the concept of 'keyword' in order to achieve a good position in the search engines. Having a better position than our competitors generates a clear advantage that is not easy to match.

This is the first step to achieve a good position in search engines. The best way to do it is by researching on what are the most searched for words, in relation to those involved with the new webpage. Once you have obtained a suitable list of the most wanted words, using tools like wordtracker, overture inventory or the hybrid developed by digitalpoint, you may proceed to define which of these words are more convenient, more desired and which ones are going to be used to optimize the positioning in search engines.