Advantages for publishers

All the basic services (free services without commission) concern the direct selling of ad spaces between one advertiser and one publisher via the Coguan AdShare Ad Exchange without the aid of Coguan sales person. In this case Coguan will take no commission from the publisher and the publisher will benefit from 100% of the advertiser investment.

They are defined as multi-publisher – or -advertiser campaigns that are not limited to direct advertising. All the premium services are related to a 30% commission. All the premium related services will be made transparent to the user at all times.

Improve and diversify your advertising selling channels. In the Coguan AdShare Ad Exchange publishers benefit from a better visibility getting access to a variety of advertisers and achieving a free promotion of their website.

Effective management of your invoicing. Publishers can make use of an automatized process that simplifies advertiser billing, reducing time and costs to realize this task.

Flexibility through the use of Coguan's adserver. Coguan offers a free Ad Serving which allows publishers to launch campaigns with advertisers. At the same time the systema allows the publisher also to use its own Ad Server in case he does not want to make use of Coguan's free service.

No exclusivity with publishers. This allows advertisers a higher flexibility and improve their advertising results. The publisher benefits from amplifying its sales channels allowing him to reach the highest number of available advertisers.