Tutorials for advertisers

This is a support section for advertisers and agencies where they can find information with tutorials to learn, step by step, how to manage certain activities with Coguan AdShare.

How to create a campaign through the marketplace?

Coguan AdShare offers two ways to create an advertising campaign: either through the Marketplace or by clicking on the “add a campaign” button located in the Advertiser section.

To create a campaign using the Marketplace, please log into your account and click on the “Marketplace” link in the upper menu.

The Marketplace page will show all the available publishers. You can use the column on the right to segment the audience and the results until the websites you are interested in appear. Click on “add to selection to confirm those websites or AdUnits you want to work with.

When you have finished you may review your selection in “My Selection”, on the right side of the page. After that, you can identify your AdGroup and change the configuration, adding a name, budget, geographic location and statistical data of the target audience for the campaign.

Once you have confirmed this process, you may select from the Library the type of banner that will be placed on the publisher's website. You may also upload a new one if you wish to do so.

To finish with, you only need to confirm that the process is correct so that your offer can be sent to the publishers you have selected.

How to charge the credit in Coguan AdShare?

Coguan AdShare users may credit their account either by bank transfer, credit card or using PayPal through the platform.

Once logged into Coguan AdShare, click on the “My account” section in the upper right side of the page and then on the “credit account” at the center of the page button. There are three types of payment:

1. To pay via bank transfer simply click on the button in the center, input the required bank account data and make the transaction. This operation has no sending costs.
2. You may also pay with a credit card, indicating the amount you want to credit your account, which can not be less than 30 €, by clicking on the “make payment” button. A new window will appear to ensume safe payments, where you must include the required information of your credit card and security number located on the back of the card. You must confirm the operation when you have finished by clicking on “confirm”. This operation has no additional costs.
3. Finally, it is also possible to make the payment using PayPal, with a minimum amount of 30 €, by clicking on the “PayPal” button. Bear in mind that PayPal will charge additional costs to amounts lower than 3.000€. With higher amounts Coguan will pay for any additional charges. Once connected with PayPal, the page will show the credit card data section for the payment through PaypPal, or you can simply confirm you have credit in PayPal and you want to use that amount to confirm the payment to Coguan.

The account balance will be updated when Coguan receives the transaction and will be visible in the “My account” section.

Create a Coguan AdGroupAdvertiser

Coguan offers advertisers and agencies two ways to create campaigns. You can either choose publishers in the Markeplace or use the innovative service called Coguan AdGroupAdvertiser . This video explains how to use it to receive offers from publishers..

Advertisers can benefit from Coguan AdGroup Advertiser to plan and create their advertising campaigns, saving time with an effective and easy way to use to. To do so, log into your account in Coguan AdShare and click on Advertiser or Agency on the upper section of the page.

First, add a new campaign by clicking on the “add campaign” button, describing the information about your campaign and your target audience.

In the second phase of the process the platform will ask you to define the state of your AdGroup. In this step, click on the “open” option. The tool will display a new menu in which you can configure the characteristics of the AdGroup which attract offers from publishers. You will also have to input descriptive data about your campaign and the advertiser's website URL, you can add a logo, keywords, choose categories that represent your target audience, ad formats that you wish to use, payment model, price, daily budget, and indicate the time schedule in which you wish your ads to appear. Once completed, click on next.

In the third phase titled “AdUnits”, Coguan AdShare offers a list of all the publishers which match the criteria indicated previously. You can filter the websites by keywords, categories or type. If you don´t find the desired website, click on next. You don´t have to worry because with your open AdGroup you can attract publisher which aren´t included on the Marketplace yet.

In the fourth phase named “Ads”, you can add frequency capping asa well as ads from your library or upload a new ad, indicating the destination's URL. You may also select more ads from your Library on the right. Finally, click on next.

in the Summary please check that the information is correct and then click on “Confirm Campaign”. A message will appear indicating that your AdGroup has been activated and published on the Markeplace, allowing publishers to make offers.