With this decision, many publishers and advertisers who have relied on AdExchange DMX (Direct Media Exchange) will have to consider new options. It will be interesting to see the market’s reaction towards this situation and which alternatives their clients are going to choose from now on.
Two years serving large volumes of ads
Yahoo acquired Right Media in 2007 when they bought 80% of the company for 680 million dolars. Previously, in October 2006, the company had bought the other 20% for 45 million dolars. However, two years later Right Media, founded by Michael Walrath, announced that his platform DMX will not serve more ads from the 31st of January onwards.
From Yahoo! the closure of DMX has been announced as a strategic decision. Their objective is to stop focusing their business on the volume of ads served- Right Media’s speciality- to start thinking about creating a premium markeplace with quality publishers.
Coguan AdShare, an alternative
Among the alternatives in the market, DMX’s users may consider the Coguan AdShare Ad Exchange. As we have mentioned before in other ocasions, our platform is a real alternative to buy traffic or sell advertising spaces.
Coguan Adshare offers multiple functionalities to buy and sell online to publishers, advertisers, agencies and ad networks.
Coguan Adshare offers a fully managed service for advertiser and publisher networks. Coguan Adshare is a complete and useful planning tool which will help agencies and advertisers save money and time.
In addition, it offers total control of campaigns, interaction and negotiation with publishers, and the publication of open Adgroups to attract new publishers. Without a doubt, one of the most important advantages of our platform is the creation of campaigns through a detailed segmentation of the target audience by applying specific criteria.
The publishers in our marketplace are visible to all advertisers in our platform. But, unlike other companies, publishers don’t have to wait for these advertisers to send them offers they can send offers themselves thanks to our Coguan AdGroups.
In addition, our platform offers great flexibility to publishers. Once they have accepted an offer sent by an advertiser, the publisher can stop the campaign immediately and start a new one with better conditions. Publishers have the opportunity to maximize earnings.
Thus, he will always be able to obtain the maximum profitability for his website.
Finally, Coguan Adshare has an automatic billing system to reduce administrative costs and resources.
If you need more information on how to benefit from Coguan Adshare please contact us.
