Coguan has established itself as an important player in terms of innovation within the online advertising sector in Spain. Its main product Coguan AdShare ® beta is the first open online advertising marketplace in Spanish and connects ad networks, agencies, advertisers, and publishers. Only a few months after its beta launch, Coguan AdShare has successfully attracted over 1.000 publishers, enabling the delivery of over 8bn banner ad impressions/month, and its innovative service Coguan AdGroup™ para anunciantes allows advertisers to manage ad groups efficiently for first time in Spain.
Luis Martín Cabiedes, representing the investment side of Europa Press and acting as a member of the Board of Directors of Coguan Group AG, has commented: “It is a fantastic time to be investing in Coguan for three main reasons: firstly the management team has shown outstanding execution skills and was, hence, able to obtain positive results, and secondly the Spanish online Ad Exchange sector offers enormous growth potential for such a dynamic company. Coguan is a spin-off company from the Universities of St Gallen and ETH Zurich, and reflects the high level of technological innovation and scientific research standards set by those prestigious universities in Switzerland.
Coguan will use a good part of this investment to expand its business lines to the whole Hispanic online community. The size and growth potential of this market is substantial since Spanish is the third most widely spoken language worldwide. To approach this huge market effectively, Coguan has decided to increase investments in human capital, particularly in technical and commercial areas. Coguan will also offer its products and services in other languages at a later stage.
Carlos Bravo Sánchez, Chief Executive Officer at Coguan Group AG, says “We celebrated our first anniversary with the support of our investors and this second round of funding. It will enable us to further pursue our growth path, internationalize our business scope, enhance our current portfolio of services and high level applications, and improve the transparency, quality and control of the online advertising sector.”
About Coguan Group AG & Coguan S.L.
Coguan Group AG, a spin-off company from the Universities of St Gallen and ETH Zurich, is the first online Ad Exchange in Spanish with a Freemium business model and an open marketplace, which connects ad networks, agencies, advertisers, and publishers. Coguan’s vision is to improve transparency, control and quality of Internet advertising for our customers. The purpose of our business model is to transform the Hispanic online advertising industry.
Coguan S.L. is a wholly owned Spanish subsidiary of Coguan Group AG.
For further information, please contact:
Coguan S. L.
T: +34 916160853
Email: info@coguan.com
Website: http://www.coguan.com
Blog: http://www.coguan.com/blog
Twitter: http://twitter.com/CoguanSL
About BrainsToVentures
BrainsToVentures AG (b-to-v) is headquartered in St. Gallen, Switzerland. The company serves entrepreneurial private investors who invest their capital, network and expertise in fast-growing companies. By making this pool of capital, contacts and expertise available to portfolio companies, b-to-v has established a new business model in the venture capital and private equity industry. With over 50 members, the b-to-v Investors Circle is the most active club of entrepreneurial private investors in German-speaking Europe. Based on the members’ expertise, b-to-v’s scope of investment comprises more than 30 different industries. It is the goal of the Investors Circle to create value for its portfolio companies and generate significant profits from its investments. b-to-v’s Investors Circle invests about EUR 20m per year in early and expansion stage companies as well as buyout cases. At present, b-to-v is invested in about forty companies. Investments vary between EUR 500k and 3m per deal.
BrainsToVentures AG Contact:
Florian Schweitzer
Partner
Phone: +41 71 242 20 00
Email: florian.schweitzer@b-to-v.com
Website: www.b-to-v.com
