Carlos Bravo speaking twice at OMExpo 2011

The first presentation at 17:00 on the 16th of March (Hall 4) with title: “The Ad Exchange model for online advertising buyers in Spanish”, will cover the reality of the Ad Exchange model, a technological tool facilitating the process of buying and selling online ads in an open and transparent marketplace, new market trends in media planning, and specific customer cases based on the experience obtained at Coguan. This presentation will be of great interest to DSPs, ad networks, agencies, and advertisers.
The second presentation at 9:45 on the 17th of March (Hall 3) is titled: “The Ad Exchange model for online advertising sellers in Spanish”. He will talk about the supplier-side of the Ad Exchange, with topics such as new trends to monetize online traffic. The presentation will be interesting for ad networks managing web properties, SSPs and web publishers offering ad spaces.

Online advertising with Coguan

Coguan will be present at the OMExpo exhibition floor at stand n. 88, where visitors can meet the Coguan team and receive a special present (only 150 first visits).
If you are interested in requesting a meeting, please contact Coguan by filling in this form.

Coguan’s participation at OMExpo 2011

Coguan will have a stand at this edition. Delegates will be able to visit Coguan at stand n.88 near the Congress Room n.2 where Industry Round Tables will be held.

The first 150 delegates who visit the Coguan stand will receive a special present.

Carlos Bravo, CEO at Coguan, will also speak at the conference. More details to follow.

Get your free pass for OMExpo Madrid 2011

You can benefit from a free ticket to visit OMExpo Madrid 2011 until the 15th of March 2011 by completing your registration here.

If you want to organise a meeting with Coguan, please contact us. Do not forget to indicate a date and time for the meeting at the Coguan stand and a mobile phone number. We will contact you as soon as possible.

The main requirements to be able to sell products on the Internet are: a platform which will showcase our products, a payment system implemented correctly on our website, and promotional activities such as online advertising, to target and reach your potential clients.

As a result, Digital Road and Coguan AdShare® have joint forces to offer an integrated solution to companies wishing to sell over the Internet. This end-to-end service includes hosting and domain management services, installation of e-commerce platform customized to the product on sale, PayPal® as payment system and a 200€ online advertising voucher with Coguan AdShare, to launch promotional campaigns to reach the first customers.

This promotional pack has a special price of 1,395€ (tax included) only until the 31st of July 2010. This promotion is undoubtedly intended to reach clients which want to start-up their online shop.

This promotional campaign is focused on helping online shops planning to open up this summer, and promote their products to increase sales from September onwards.

Coguan benefits immediately from the cooperation with ENISA within the Technology-based Enterprise Framework, to stimulate the development of this type of companies facilitating access to preferential finance without any guarantees other than a viable business plan. Coguan will use part of the new capital obtained to continue developing its main product Coguan AdShare®, as well as developing its commercial activities in Spain and forthcoming internationalization of its business lines. The new 350 m2 office at Calle Cadarso 19 in Madrid city centre will allow Coguan working closer to its main customers, and will also contribute to attract a wider range of talented professionals to join the team.

Coguan AdShare is the first technological platform focused on the Spanish speaking markets to facilitate the process of planning media, price negotiation, purchase, as well as evaluation and optimization of results in an open and transparent market where ads can be bought and sold in thousands of websites. Coguan also offers an efficient customer support service in 24 hours and can deal with clients in 6 different languages including English.

Enrique Gómez Espinar, CEO at ENISA, has commented: “Coguan matches the requirements of an innovative company developing projects of activities with the end result of improving new products, processes or services with the Ad Exchange of Coguan AdShare”.

Carlos Bravo Sánchez, CEO at Coguan, has said that: “the team thanks ENISA for the confidence and support shown to our company. This finance loan shows the commitment from the Spanish Ministry of Industry, Tourism and Trade with high-tech SMEs such as Coguan, and will enable the funding required to develop our business activities and improve our competitive position in a globalized market”.

Coguan received the national award last week to the best e-commerce service provider 2009-10 at Expo E-commerce España, the biggest e-commerce event in Spain.

About Coguan Group AG & Coguan S.L.

Coguan Group AG, a spin-off company from the Universities of St Gallen and ETH Zurich, is the first online Ad Exchange in Spanish with a Freemium business model and an open marketplace, which connects ad networks, agencies, advertisers, and publishers. Coguan’s vision is to improve transparency, control and quality of Internet advertising for our customers. The purpose of our business model is to transform the Hispanic online advertising industry.

Coguan S.L. is a wholly owned Spanish subsidiary of Coguan Group AG.

For further information, please contact:

Coguan S. L.
T: +34 916160853
Email: info@coguan.com
Website: http://www.coguan.com
Blog: http://www.coguan.com/blog
Twitter: http://twitter.com/CoguanSL
Facebook: http://www.facebook.com/Coguan
TV: http://www.coguan.tv

About ENISA

ENISA is a publicily funded company linked to the Spanish Ministry of Industry, Tourism and Trade, whose main activities include providing long-term finance to small and medium size enterprises focused on innovation, especially at the growth and expansion stages. To facilitate this ENISA provides loan finance without interfering in the management of the companies.

For further information, please contact:

Empresa Nacional de Innovación, SA (ENISA).
T: +34 915 708 200, +34 91 349 48 39 – 40
Emails: enisa@enisa.es prensa@mityc.es
Websites: www.enisa.es www.mityc.es

Buena acogida en los medios

En Coguan estamos satisfechos con la reacción que el mercado ha tenido ante esta expansión de nuestro producto. Prueba de ello son los artículos que publicaban distintos sitios web esta semana, como en wwwhatsnew.com de Diego Polo, en el que confirma que “hace un par de días que Coguan ha anunciado oficialmente su intención de comerse el mundo…”

A este blog se unían otros medios y bloggers del sector como ipmark.com, puromarketing.com, revistadeinternet.com, theslogan.com, ojointernet.com, finanzas.com, elpublicista.es, interactividadigital.com, loogic.com y marketingdirecto.com

Pero nuestra internacionalización no sólo ha sido ofrecida en los medios online. El 3 de febrero la versión impresa de Anuncios.com anunciaba la noticia y este mismo jueves aparecerá en El Periódico de la Publicidad en su edición en papel.

Seguimos trabajando

Desde aquí, queremos dar las gracias a todos aquellos que se hicieron eco de nuestro comunicado. Seguiremos trabajando para poder ofrecer a nuestros usuarios más funcionalidades que le faciliten su labor de compra venta de publicidad online.

Por último, nuestro agradecimiento también a Teresa, Directora de Comunicación de Eventos OME, por la publicación de la noticia en OMExpo News – la fuente de noticias oficial del evento OMExpo que se va a celebrar en Madrid el 24 y 25 de febrero donde Carlos Bravo, CEO de Coguan, hablará de cómo La evolución de los Ad Exchange revoluciona el mercado de la publicidad online.

Madrid, 3 febrero 2010 – Coguan, empresa tecnológica con el primer Ad Exchange en español de modelo Freemium que ofrece un mercado abierto y transparente de publicidad online, ha anunciado hoy el lanzamiento de su nueva página web en inglés como parte de su estrategia de expansión internacional para la entrada y posicionamiento en nuevos mercados.

Este es el primer paso oficial de la empresa para implementar su estrategia de internacionalización durante el año 2010 en el que ofrecerá en varios idiomas tanto su página web como su herramienta tecnológica Coguan AdShare, que conecta a la comunidad online de redes publicitarias, agencias, anunciantes y soportes web para facilitar la compra venta de publicidad en Internet. El objetivo principal de este lanzamiento es abrir el mercado global de publicidad online en español a redes, agencias y anunciantes internacionales que no dominen este idioma, o que no cuenten con una presencia física en países de habla hispana para promocionar sus productos y servicios. Coguan también abre las vías de colaboración a soportes web internacionales comenzando con websites de contenidos en inglés, francés, alemán, portugués e italiano, y ofreciendo, entre otros servicios sin coste, el alta y mantenimiento en el mercado abierto de Coguan AdShare para poder recibir campañas publicitarias y aumentar sus ingresos, un servidor de anuncios y facturación automatizada.

Coguan se beneficia de un equipo internacional en crecimiento en el que se hablan un gran número de idiomas y que permite tanto la implementación de la estrategia de expansión internacional a lo largo de este año, como la provisión de un servicio profesional y eficiente de atención al cliente personalizado en 6 idiomas.

Carlos Bravo Sánchez, CEO de Coguan, dijo: “llevamos mucho tiempo planificando esta estrategia de internacionalización del negocio y hoy es un día especial para Coguan, al contar de forma oficial con un producto y servicios asociados para la amplia comunidad de empresas que usan el inglés como idioma de trabajo, y que tienen un interés en desarrollar negocios en países de habla hispana.” También añadió: “durante el 2009 hemos corroborado tanto la aceptación del modelo de negocio de Coguan en el mercado nacional como la necesidad palpable de ofrecerlo a clientes en otros países cuyas economías se han recuperado más rápidamente de la crisis global, lo que contribuirá a la creación de valor de la empresa durante el 2010”.

Acerca de Coguan

Coguan S.L. es el primer Ad Exchange en español con un modelo Freemium que conecta a la comunidad online de redes de publicidad, agencias, anunciantes y soportes. La visión de Coguan es mejorar la transparencia, calidad y control de publicidad en Internet para nuestros clientes. El propósito del modelo de negocio es transformar la industria de publicidad online hispana.

Para más información puede contactar con:

Coguan S. L.
T: +34 916160853
Email: info@coguan.com
Website: http://www.coguan.com
Blog: http://www.coguan.com/blog
Twitter: http://twitter.com/CoguanSL
Facebook: http://www.facebook.com/Coguan

Madrid, Spain, 3 February 2010 – Coguan, a technology company with the first Ad Exchange in Spanish with a Freemium business model offering an open and transparent markeplace, has announced today the launch of its new English website to attract clients from the most widely spoken business language, as part of an international expansion strategy into new markets.

This is the company’s first official step to implement its internationalization strategy during 2010 by offering in several languages not only its main website but also the technological platform Coguan AdShare, which connects the online community of ad networks, agencies, advertisers and publishers to facilitate the process of buying and selling ads on the Internet. The main objective of this launch is to open up the global online advertising market in Spanish to international ad networks, agencies and advertisers, which do not speak Spanish, or do not have an office in those countries where they plan to promote certain products and services. Coguan also looks for potential co-operations to attract international publishers working with web content in English, French, German, Portuguese and Italian, who can benefit from a number of free services including registration on the open marketplace of Coguan AdShare to receive ad campaigns and increase their earnings, the use of an ad server and automated invoicing.

Coguan benefits from a constantly growing international team in a work environment where several languages are spoken, and which not only facilitates the implementation of the international expansion strategy this year, but also the provision of a professional and efficient customer support service in 6 languages.

Carlos Bravo Sánchez, CEO at Coguan, said: “we have been planning this internationalization strategy for a long time and today is a special day for Coguan, as we can offer products and services to a wider international business community, which uses English as the main working language, so that we can help them develop their business activities in Hispanic countries.” He also added: “over the course of 2009 we realized not only the strong acceptance of the Coguan business model in our national market, but also the need to offer this model to clients in countries where their economies have recovered faster from the global crisis, which will contribute to create shareholder value in 2010”.

About Coguan Group AG & Coguan S.L.

Coguan Group AG, a spin-off company from the Universities of St Gallen and ETH Zurich, is the first online Ad Exchange in Spanish with a Freemium business model and an open marketplace, which connects ad networks, agencies, advertisers, and publishers. Coguan’s vision is to improve transparency, control and quality of Internet advertising for our customers. The purpose of our business model is to transform the Hispanic online advertising industry.

Coguan S.L. is a wholly owned Spanish subsidiary of Coguan Group AG.

For further information, please contact:

Coguan S. L.
T: +34 916160853
Email: info@coguan.com
Website: http://www.coguan.com
Blog: http://www.coguan.com/blog
Twitter: http://twitter.com/CoguanSL
Facebook: http://www.facebook.com/Coguan