Carlos Bravo speaking twice at OMExpo 2011

The first presentation at 17:00 on the 16th of March (Hall 4) with title: “The Ad Exchange model for online advertising buyers in Spanish”, will cover the reality of the Ad Exchange model, a technological tool facilitating the process of buying and selling online ads in an open and transparent marketplace, new market trends in media planning, and specific customer cases based on the experience obtained at Coguan. This presentation will be of great interest to DSPs, ad networks, agencies, and advertisers.
The second presentation at 9:45 on the 17th of March (Hall 3) is titled: “The Ad Exchange model for online advertising sellers in Spanish”. He will talk about the supplier-side of the Ad Exchange, with topics such as new trends to monetize online traffic. The presentation will be interesting for ad networks managing web properties, SSPs and web publishers offering ad spaces.

Online advertising with Coguan

Coguan will be present at the OMExpo exhibition floor at stand n. 88, where visitors can meet the Coguan team and receive a special present (only 150 first visits).
If you are interested in requesting a meeting, please contact Coguan by filling in this form.

Coguan AdShare, online advertising for mobile phones

The mobile marketing market keeps growing in Spain

The use of mobile Internet grew by 90% among Spanish users in 2010 according to Zed Digital, so the online advertising market for mobile users is becoming increasingly attractive. The Mobile Marketing Association stated in a recent report that 67% of European consumers used mobile devices such as mobile phones to help their decision making process with Christmas shopping. In addition, Coguan has already noticed an increased demand of Internet mobile advertising, and now offers its clients the technology and services to access an open and transparent marketplace.

The main benefits for web publishers are: create a new revenue stream to monetize traffic from mobile phone users accessing their websites, increase earnings (eCPMs) as a result of better audience segmentation, use new features and mobile advertising formats approved by the IAB, and simplify the online advertising management process.

Media buyers such as advertising networks, agencies and advertisers can benefit from integrated online display campaigns with a unique tool, with hundreds of segmentation filters to reach the right audiences browsing the Internet regardless of the device used, to reach only the mobile phone users for specific campaigns when needed, and to improve the management process to carry out media planning, negotiating and buying, followed by results evaluation and campaign optimization.

Online advertising for mobile phones

Coguan is looking for web publishers interested to join Coguan AdShare, the only Spanish technological platform capable of monetizing traffic of all types of visitors regardless of the device used for Internet access. Webmasters can get a free registration to Coguan AdShare to start receiving advertising. Coguan will demonstrate this advertising technology at OMExpo Madrid 2011, and the company is planning to attract a critical mass of web publishers to gain coverage on key advertising sectors by end of 2011.

Carlos Bravo Sánchez, CEO at Coguan, said “it is essential to provide a powerful and easy-to-use tool to ad networks, agencies, advertisers and web publishers, in order to improve their online advertising results. The mobile marketing market has great potential and a bright future due to the fact that it combines elements such as local advertising with a highly segmented audience offering an increased value to the clients of Coguan AdShare. Those customers look for open and transparent online marketplaces to carry out media buying and selling activities, and appreciate the benefits of having total control over these transactions in high quality website properties.

About Coguan Group AG & Coguan S.L.

Coguan Group AG, a spin-off company from the Universities of St Gallen and ETH Zurich, is the first online Ad Exchange in Spanish with a Freemium business model and an open marketplace, which connects ad networks, agencies, advertisers, and publishers. Coguan’s vision is to improve transparency, control and quality of Internet advertising for our customers. The purpose of our business model is to transform the Hispanic online advertising industry.

Coguan S.L. is a wholly owned Spanish subsidiary of Coguan Group AG. For further information, please contact:

Coguan S. L.
Calle Cadarso 19 (Plaza de España Metro Station), 28008 Madrid. Spain.

T: +34 916160853
Email: info@coguan.com
Website: http://www.coguan.com
Blog: http://www.coguan.com/blog
Twitter: http://twitter.com/CoguanSL
Facebook: http://www.facebook.com/Coguan
TV: http://www.coguan.tv

Serving ads since 2004

According to the TechCrunch website, AdEngage “sells advertising for 4,000 sites, and has 13 billion ad impressions per month”, said Technorati CEO Richard Jalichandra

AdEngage was acquired by Technorati in 2008, which positioned itself as “an integrated online media company with an ad network, three owned web properties, and an ad technology platform”.

Coguan AdShare, an alternative

Among the alternatives in the market, ADEngage users may consider the Coguan AdShare Ad Exchange to buy traffic and/or sell advertising spaces.
Coguan AdShare offers ad networks, advertisers, agencies and publishers multiple functionalities to buy and sell online ads. Among other benefits, Coguan AdShare can provide a fully managed service for advertiser and publisher networks.

On the demand side, Coguan AdShare is a complete and useful planning tool which will help agencies and advertisers save money and time. In addition, Coguan AdShare provides total control of campaigns, interaction and negotiation with publishers, and the publication of open AdGroups to attract new publishers.

The publishers in our marketplace are visible to all advertisers in the Coguan AdShare platform. But, unlike other companies, publishers don’t have to wait for these advertisers to send offers, as publishers can offer their available ad spaces (AdUnits) thanks to our Coguan AdGroups.

In addition, our platform offers great flexibility to publishers. Once they have accepted an offer sent by an advertiser, the publisher can stop the campaign immediately and start a new one with better conditions. Publishers have the opportunity to maximize earnings.

Finally, Coguan AdShare has an automatic billing system to reduce administrative costs and resources.

Please contact us if you need more information on how to benefit from Coguan AdShare for your Internet advertising activities.

Coguan’s participation at OMExpo 2011

Coguan will have a stand at this edition. Delegates will be able to visit Coguan at stand n.88 near the Congress Room n.2 where Industry Round Tables will be held.

The first 150 delegates who visit the Coguan stand will receive a special present.

Carlos Bravo, CEO at Coguan, will also speak at the conference. More details to follow.

Get your free pass for OMExpo Madrid 2011

You can benefit from a free ticket to visit OMExpo Madrid 2011 until the 15th of March 2011 by completing your registration here.

If you want to organise a meeting with Coguan, please contact us. Do not forget to indicate a date and time for the meeting at the Coguan stand and a mobile phone number. We will contact you as soon as possible.

Junior System Adminstrator/ Technico

You will assist in automating deployment of system modules for elasticity or
replacement and set up complete environments for testing purposes.

Experience in Linux system administration (we employ mostly CentOS) and deploying and configuring LAMP (Linux, MySQL, Apache, PHP) stacks
Proficiency in at least one scripting language (e.g. Python, Perl, PHP or similar)
Basic knowledge about Cloud and Grid Computing
Experience in configuring monitoring systems (Nagios, Cacti, Ganglia or similar) to detect failures and performance issues
Version control systems (Subversion, Git or similar)

Senior System Administrator

You will be in charge of overseeing our production system, ensuring high availability and quality of service. You will assist in development by providing advice and test environments.

Strong experience in Linux system administration and deploying and configuring LAMP (Linux, MySQL, Apache, PHP) stacks
Proficiency in at least one scripting language (e.g. Python, Perl, PHP or similar)
configuration management and automation (Puppet, Chef)
Experience in configuring monitoring systems (Nagios, Cacti, Ganglia or similar) to detect failures and performance issues
Background in Cloud Computing, IaaS or Virtualization
Experience with distributed Systems.

If you are interested in applying for this position, please send your CV to jobs[@]coguan.com

Coguan has recently received financial support with a 450,000€ loan from ENISA and has moved to the centre of Madrid, near the iconic Plaza de España to be closer to our main clients and run our operations more smoothly.

Coguan is two years old

Innovative products and services

Coguan AdShare TM beta has been updated and improved considerably and is now consolidated in the market not only as the first Ad Exchange in Spanish, but also as the Ad Exchange with the fastest growth and a 50% reach of Spanish unique users in less than 2 years. Coguan AdShare has also increased its supply and demand: there are more than 2,800 public websites and 26,000 defined advertising spaces (AdUnits) available on our Ad Exchange.

It is important to mention the recent commercial partnership between Coguan and SPOTi, a Spanish high-tech firm, which allows democratizing of the video advertising format, thus offering advertisers and publishers the technology to automatically buy and sell online media with video advertising format using the technology of SPOTi for the first time.

Media coverage and awards

Coguan has continued making headlines and gaining coverage in Spanish media, including economic newspapers such as Expansión, national daily newspapers such as La Vanguardia, and prestigious industry-related magazines such as Anuncios.com, Interactiva Digital, El Publicista and El Periódico de la Publicidad.

In June, Coguan took part in the awards ceremony organized by Expo E-commerce España, the largest event of its kind in Spain, and won the Special Award to the Best E-commerce Service Provider voted by the public after a 1-month online campaign. We would like to thank our clients once again for voting for us.

Increasing presence at industry events

This year Coguan has carried out new initiatives to support our firm mission to help increase the professional standards level in the online advertising sector and accelerate the migration of advertisers from old media to interactive media. One of these initiatives has been the launch of www.coguan.tv the first online advertising tv channel in Spanish, which got two front covers during its launch on marketingnews and revistadeinternet.

As part of this mission, Coguan has developed a strong presence at industry events such as OME Barcelona 2009 and OMExpo Madrid 2010 where Carlos Bravo, CEO of Coguan, shared the vision on the Ad Exchanges. Coguan has also taken part in seminars with Camerpyme, the main organization linking Chambers of Commerce in Spain, and Coguan hopes to continue this cooperation to help small and medium sized businesses keep up to date with the latest technological developments and to adopt new online tools to survive in an increasingly global competitive environment.

Coguan will continue working hard to improve its service levels offered to clients, partners and investors. We thank them for their trust and loyalty, and hope this coming year will be more productive for Coguan, our stakeholders and the online advertising sector.

The main requirements to be able to sell products on the Internet are: a platform which will showcase our products, a payment system implemented correctly on our website, and promotional activities such as online advertising, to target and reach your potential clients.

As a result, Digital Road and Coguan AdShare® have joint forces to offer an integrated solution to companies wishing to sell over the Internet. This end-to-end service includes hosting and domain management services, installation of e-commerce platform customized to the product on sale, PayPal® as payment system and a 200€ online advertising voucher with Coguan AdShare, to launch promotional campaigns to reach the first customers.

This promotional pack has a special price of 1,395€ (tax included) only until the 31st of July 2010. This promotion is undoubtedly intended to reach clients which want to start-up their online shop.

This promotional campaign is focused on helping online shops planning to open up this summer, and promote their products to increase sales from September onwards.

Coguan benefits immediately from the cooperation with ENISA within the Technology-based Enterprise Framework, to stimulate the development of this type of companies facilitating access to preferential finance without any guarantees other than a viable business plan. Coguan will use part of the new capital obtained to continue developing its main product Coguan AdShare®, as well as developing its commercial activities in Spain and forthcoming internationalization of its business lines. The new 350 m2 office at Calle Cadarso 19 in Madrid city centre will allow Coguan working closer to its main customers, and will also contribute to attract a wider range of talented professionals to join the team.

Coguan AdShare is the first technological platform focused on the Spanish speaking markets to facilitate the process of planning media, price negotiation, purchase, as well as evaluation and optimization of results in an open and transparent market where ads can be bought and sold in thousands of websites. Coguan also offers an efficient customer support service in 24 hours and can deal with clients in 6 different languages including English.

Enrique Gómez Espinar, CEO at ENISA, has commented: “Coguan matches the requirements of an innovative company developing projects of activities with the end result of improving new products, processes or services with the Ad Exchange of Coguan AdShare”.

Carlos Bravo Sánchez, CEO at Coguan, has said that: “the team thanks ENISA for the confidence and support shown to our company. This finance loan shows the commitment from the Spanish Ministry of Industry, Tourism and Trade with high-tech SMEs such as Coguan, and will enable the funding required to develop our business activities and improve our competitive position in a globalized market”.

Coguan received the national award last week to the best e-commerce service provider 2009-10 at Expo E-commerce España, the biggest e-commerce event in Spain.

About Coguan Group AG & Coguan S.L.

Coguan Group AG, a spin-off company from the Universities of St Gallen and ETH Zurich, is the first online Ad Exchange in Spanish with a Freemium business model and an open marketplace, which connects ad networks, agencies, advertisers, and publishers. Coguan’s vision is to improve transparency, control and quality of Internet advertising for our customers. The purpose of our business model is to transform the Hispanic online advertising industry.

Coguan S.L. is a wholly owned Spanish subsidiary of Coguan Group AG.

For further information, please contact:

Coguan S. L.
T: +34 916160853
Email: info@coguan.com
Website: http://www.coguan.com
Blog: http://www.coguan.com/blog
Twitter: http://twitter.com/CoguanSL
Facebook: http://www.facebook.com/Coguan
TV: http://www.coguan.tv

About ENISA

ENISA is a publicily funded company linked to the Spanish Ministry of Industry, Tourism and Trade, whose main activities include providing long-term finance to small and medium size enterprises focused on innovation, especially at the growth and expansion stages. To facilitate this ENISA provides loan finance without interfering in the management of the companies.

For further information, please contact:

Empresa Nacional de Innovación, SA (ENISA).
T: +34 915 708 200, +34 91 349 48 39 – 40
Emails: enisa@enisa.es prensa@mityc.es
Websites: www.enisa.es www.mityc.es

Coguan AdShare ® is the first tool in Spanish to facilitate the planning process, negotiate and buy media, as well as evaluate and optimize the results in an open and transparent marketplace with coverage of 12 million unique users by end of May.

Expo E-commerce confirmed a total number of 43316 people who voted for the 425 candidatures. The awards ceremony was organised at the Sala Londres in the Palacio de Congresos de Madrid and acted as a meeting point for several investors, entrepreneurs and institutions. With 25% of all of the votes in its category, Coguan won the best service provider award with companies such as PayPal ®, Experian ®, Ciao ®, Kelkoo ®, etc.

Carlos Bravo Sánchez, Chief Executive Officer at Coguan, said after receiving the award “I would like to offer my most sincere gratitude to all of our clients, partners and colleagues who relied on us for this especial award in the main event dealing with e-commerce in Spain.

Coguan is taking part in Expo E-Commerce, the largest e-commerce event in Spain, which is held at the Palacio de Congresos de Madrid on the 8 and 9 of June. The company showcases the new technological and usability improvements in its Ad Exchange, and offers a special gift to all visitors who stop by the Coguan stand n.21.

Maximize your income

One of the objectives of Coguan AdShare has always been to help publishers maximize their website’s advertising income. This task is easy now with the incorporation of eCPM autoregulation in our platform, with which, when an offer is accepted in an AdUnit or advertising space, the Ad Server will prioritize the banner impressions always giving priority to those campaigns that provide higher revenues.

From today, the platform also has a classification program called AdShare Ranking, which classifies all websites with stars from 0-5 following certain parameters, which allow Coguan AdShare to measure their quality and their terms of use of the platform. The more stars they have, the higher is the number of advantages they can benefit from, helping them increase their profits.

As for advertisers, they can now optimize their campaigns, and therefore receive return on their investment thanks to the new regional targeting. With this new regional targeting they can specify a lot more what users they want to showcase their creative to, and filter not only by country but also by a specific region.

Improved user interface for the advertiser

Advertisers now have a new and improved user interface in Coguan AdShare where they can see their campaigns and statistics. From now onwards both parts can be found in different sections which will help when having to edit their campaigns or checking their current status.

In the section “My Statistics” advertisers can check the statistics of their campaign easily where ad impressions have been made. For obvious reasons campaigns which have not been confirmed correctly by the advertisers or campaigns where no publishers has accepted the offers yet will not appear in this section.

On the other hand, in the section “My Campaigns”, advertisers will find all the campaigns which have been created whatever their status. In this section an advertiser can also edit any of them.

Finally, the new version in English language Support Area has been completed.