Carlos Bravo speaking twice at OMExpo 2011

The first presentation at 17:00 on the 16th of March (Hall 4) with title: “The Ad Exchange model for online advertising buyers in Spanish”, will cover the reality of the Ad Exchange model, a technological tool facilitating the process of buying and selling online ads in an open and transparent marketplace, new market trends in media planning, and specific customer cases based on the experience obtained at Coguan. This presentation will be of great interest to DSPs, ad networks, agencies, and advertisers.
The second presentation at 9:45 on the 17th of March (Hall 3) is titled: “The Ad Exchange model for online advertising sellers in Spanish”. He will talk about the supplier-side of the Ad Exchange, with topics such as new trends to monetize online traffic. The presentation will be interesting for ad networks managing web properties, SSPs and web publishers offering ad spaces.

Online advertising with Coguan

Coguan will be present at the OMExpo exhibition floor at stand n. 88, where visitors can meet the Coguan team and receive a special present (only 150 first visits).
If you are interested in requesting a meeting, please contact Coguan by filling in this form.

Coguan’s participation at OMExpo 2011

Coguan will have a stand at this edition. Delegates will be able to visit Coguan at stand n.88 near the Congress Room n.2 where Industry Round Tables will be held.

The first 150 delegates who visit the Coguan stand will receive a special present.

Carlos Bravo, CEO at Coguan, will also speak at the conference. More details to follow.

Get your free pass for OMExpo Madrid 2011

You can benefit from a free ticket to visit OMExpo Madrid 2011 until the 15th of March 2011 by completing your registration here.

If you want to organise a meeting with Coguan, please contact us. Do not forget to indicate a date and time for the meeting at the Coguan stand and a mobile phone number. We will contact you as soon as possible.

The main requirements to be able to sell products on the Internet are: a platform which will showcase our products, a payment system implemented correctly on our website, and promotional activities such as online advertising, to target and reach your potential clients.

As a result, Digital Road and Coguan AdShare® have joint forces to offer an integrated solution to companies wishing to sell over the Internet. This end-to-end service includes hosting and domain management services, installation of e-commerce platform customized to the product on sale, PayPal® as payment system and a 200€ online advertising voucher with Coguan AdShare, to launch promotional campaigns to reach the first customers.

This promotional pack has a special price of 1,395€ (tax included) only until the 31st of July 2010. This promotion is undoubtedly intended to reach clients which want to start-up their online shop.

This promotional campaign is focused on helping online shops planning to open up this summer, and promote their products to increase sales from September onwards.

Coguan benefits immediately from the cooperation with ENISA within the Technology-based Enterprise Framework, to stimulate the development of this type of companies facilitating access to preferential finance without any guarantees other than a viable business plan. Coguan will use part of the new capital obtained to continue developing its main product Coguan AdShare®, as well as developing its commercial activities in Spain and forthcoming internationalization of its business lines. The new 350 m2 office at Calle Cadarso 19 in Madrid city centre will allow Coguan working closer to its main customers, and will also contribute to attract a wider range of talented professionals to join the team.

Coguan AdShare is the first technological platform focused on the Spanish speaking markets to facilitate the process of planning media, price negotiation, purchase, as well as evaluation and optimization of results in an open and transparent market where ads can be bought and sold in thousands of websites. Coguan also offers an efficient customer support service in 24 hours and can deal with clients in 6 different languages including English.

Enrique Gómez Espinar, CEO at ENISA, has commented: “Coguan matches the requirements of an innovative company developing projects of activities with the end result of improving new products, processes or services with the Ad Exchange of Coguan AdShare”.

Carlos Bravo Sánchez, CEO at Coguan, has said that: “the team thanks ENISA for the confidence and support shown to our company. This finance loan shows the commitment from the Spanish Ministry of Industry, Tourism and Trade with high-tech SMEs such as Coguan, and will enable the funding required to develop our business activities and improve our competitive position in a globalized market”.

Coguan received the national award last week to the best e-commerce service provider 2009-10 at Expo E-commerce España, the biggest e-commerce event in Spain.

About Coguan Group AG & Coguan S.L.

Coguan Group AG, a spin-off company from the Universities of St Gallen and ETH Zurich, is the first online Ad Exchange in Spanish with a Freemium business model and an open marketplace, which connects ad networks, agencies, advertisers, and publishers. Coguan’s vision is to improve transparency, control and quality of Internet advertising for our customers. The purpose of our business model is to transform the Hispanic online advertising industry.

Coguan S.L. is a wholly owned Spanish subsidiary of Coguan Group AG.

For further information, please contact:

Coguan S. L.
T: +34 916160853
Email: info@coguan.com
Website: http://www.coguan.com
Blog: http://www.coguan.com/blog
Twitter: http://twitter.com/CoguanSL
Facebook: http://www.facebook.com/Coguan
TV: http://www.coguan.tv

About ENISA

ENISA is a publicily funded company linked to the Spanish Ministry of Industry, Tourism and Trade, whose main activities include providing long-term finance to small and medium size enterprises focused on innovation, especially at the growth and expansion stages. To facilitate this ENISA provides loan finance without interfering in the management of the companies.

For further information, please contact:

Empresa Nacional de Innovación, SA (ENISA).
T: +34 915 708 200, +34 91 349 48 39 – 40
Emails: enisa@enisa.es prensa@mityc.es
Websites: www.enisa.es www.mityc.es

Coguan AdShare ® is the first tool in Spanish to facilitate the planning process, negotiate and buy media, as well as evaluate and optimize the results in an open and transparent marketplace with coverage of 12 million unique users by end of May.

Expo E-commerce confirmed a total number of 43316 people who voted for the 425 candidatures. The awards ceremony was organised at the Sala Londres in the Palacio de Congresos de Madrid and acted as a meeting point for several investors, entrepreneurs and institutions. With 25% of all of the votes in its category, Coguan won the best service provider award with companies such as PayPal ®, Experian ®, Ciao ®, Kelkoo ®, etc.

Carlos Bravo Sánchez, Chief Executive Officer at Coguan, said after receiving the award “I would like to offer my most sincere gratitude to all of our clients, partners and colleagues who relied on us for this especial award in the main event dealing with e-commerce in Spain.

Coguan is taking part in Expo E-Commerce, the largest e-commerce event in Spain, which is held at the Palacio de Congresos de Madrid on the 8 and 9 of June. The company showcases the new technological and usability improvements in its Ad Exchange, and offers a special gift to all visitors who stop by the Coguan stand n.21.

According to data published in the report Audiencia de Internet por AIMC in March 2010, there were 20.2 million unique users in the Spanish Internet market. With Coguan AdShare, media agencies and advertisers can efficiently reach more than 10 million of those Spanish users and target their specific audiences with hundreds of intelligent filters. In less than 2 years, Coguan has developed the first technological platform focused on the Spanish speaking markets to facilitate the process of planning media, price negotiation, purchase, as well as evaluation and optimization of results in an open and transparent market where ads can be bought and sold in thousands of websites. Coguan also offers an efficient customer support service in 24 hours and can deal with clients in 6 different languages including English.

Carlos Bravo Sánchez, Chief Executive Officer at Coguan, has commented “as a newish company in this sector we are glad to have achieved the milestone of 10 million Spanish unique users within the Ad Exchange of Coguan AdShare so quickly. This also motivates Coguan to continue cooperating with Premium publishers to help us reach the next milestone of 20 million Spanish unique users by end of 2010.”

Coguan will take part in Expo E-Commerce, the largest e-commerce event in Spain, which will be held at the Palacio de Congresos de Madrid on the 8 and 9 of June. The company will showcase the new technological and usability improvements in its Ad Exchange, and will offer a special gift to all visitors who stop by the Coguan stand n.21. Coguan has also been nominated to the Expo E-Commerce Awards in 3 categories, including the special award to the best e-commerce services provider 2009/10.

About Coguan Group AG & Coguan S.L.

Coguan Group AG, a spin-off company from the Universities of St Gallen and ETH Zurich, is the first online Ad Exchange in Spanish with a Freemium business model and an open marketplace, which connects ad networks, agencies, advertisers, and publishers. Coguan’s vision is to improve transparency, control and quality of Internet advertising for our customers. The purpose of our business model is to transform the Hispanic online advertising industry.

Coguan S.L. is a wholly owned Spanish subsidiary of Coguan Group AG.

For further information, please contact:

Coguan S. L.
T: +34 916160853
Email: info@coguan.com
Website: http://www.coguan.com
Blog: http://www.coguan.com/blog
Twitter: http://twitter.com/CoguanSL
Facebook: http://www.facebook.com/Coguan
TV: http://www.coguan.tv

Madrid, Spain, 3 February 2010 – Coguan, a technology company with the first Ad Exchange in Spanish with a Freemium business model offering an open and transparent markeplace, has announced today the launch of its new English website to attract clients from the most widely spoken business language, as part of an international expansion strategy into new markets.

This is the company’s first official step to implement its internationalization strategy during 2010 by offering in several languages not only its main website but also the technological platform Coguan AdShare, which connects the online community of ad networks, agencies, advertisers and publishers to facilitate the process of buying and selling ads on the Internet. The main objective of this launch is to open up the global online advertising market in Spanish to international ad networks, agencies and advertisers, which do not speak Spanish, or do not have an office in those countries where they plan to promote certain products and services. Coguan also looks for potential co-operations to attract international publishers working with web content in English, French, German, Portuguese and Italian, who can benefit from a number of free services including registration on the open marketplace of Coguan AdShare to receive ad campaigns and increase their earnings, the use of an ad server and automated invoicing.

Coguan benefits from a constantly growing international team in a work environment where several languages are spoken, and which not only facilitates the implementation of the international expansion strategy this year, but also the provision of a professional and efficient customer support service in 6 languages.

Carlos Bravo Sánchez, CEO at Coguan, said: “we have been planning this internationalization strategy for a long time and today is a special day for Coguan, as we can offer products and services to a wider international business community, which uses English as the main working language, so that we can help them develop their business activities in Hispanic countries.” He also added: “over the course of 2009 we realized not only the strong acceptance of the Coguan business model in our national market, but also the need to offer this model to clients in countries where their economies have recovered faster from the global crisis, which will contribute to create shareholder value in 2010”.

About Coguan Group AG & Coguan S.L.

Coguan Group AG, a spin-off company from the Universities of St Gallen and ETH Zurich, is the first online Ad Exchange in Spanish with a Freemium business model and an open marketplace, which connects ad networks, agencies, advertisers, and publishers. Coguan’s vision is to improve transparency, control and quality of Internet advertising for our customers. The purpose of our business model is to transform the Hispanic online advertising industry.

Coguan S.L. is a wholly owned Spanish subsidiary of Coguan Group AG.

For further information, please contact:

Coguan S. L.
T: +34 916160853
Email: info@coguan.com
Website: http://www.coguan.com
Blog: http://www.coguan.com/blog
Twitter: http://twitter.com/CoguanSL
Facebook: http://www.facebook.com/Coguan

There is not a cost associated to the use of basic services offered on the Coguan AdShare website, but those companies willing to go further can purchase a licence to enable them accessing the Coguan AdShare technology with a “white label” solution adapted to their needs. As a result, media agencies can manage for first time their ad buying activities with current publishers as well as being able to plan campaigns with a large portfolio of publisher websites on the Coguan AdShare marketplace under a single platform.

With this technology, editorial groups can manage all of their advertising spaces with a powerful yet easy to use tool, which not only allows them increasing earnings in a simple and effective manner through their existing relationships with advertisers and agencies, but also gives them access to additional demand coming from the open and transparent online marketplace of Coguan AdShare.

The technology of Coguan AdShare provides additional advantages and benefits. Among them, two mayor advantages are the improved transparency in all of the advertising transactions and the higher quality of the traffic for the campaigns, due to wider reach and better segmentation of the audiences into vertical markets. Agencies can also establish hundreds of filters to optimize their media buying process and protect the brand reputation of their clients. The ground breaking service called Coguan AdGroupTM for advertisers facilitates the creation of vertical networks of publishers willing to offer their ad spaces for a specific campaign according to specific demands. Editorial groups can also benefit from a cost-free ad server developed by Coguan and an automated billing system to reduce administrative cost and resources.

Carlos Bravo Sánchez, CEO at Coguan, commented: “the technology of our advertising platform has evolved to match the expectations of the most demanding customers with a personalized and modular “white label” tool, which facilitates the management process of their advertising activities in the most effective way”.

Coguan opens the time window to a limited number of clients to confirm their interest in acquiring its technology under licence until the end of 2009. From 2010 onwards, those companies interested in the technology will have to wait a minimum period of 3 months.

About Coguan Group AG & Coguan S.L.

Coguan Group AG, a spin-off company from the Universities of St Gallen and ETH Zurich, is the first online Ad Exchange in Spanish with a Freemium business model and an open marketplace, which connects ad networks, agencies, advertisers, and publishers. Coguan’s vision is to improve transparency, control and quality of Internet advertising for our customers. The purpose of our business model is to transform the Hispanic online advertising industry.

Coguan S.L. is a wholly owned Spanish subsidiary of Coguan Group AG.

For further information, please contact:

Coguan S. L.
T: +34 916160853
Email: info@coguan.com
Website: http://www.coguan.com
Blog: http://www.coguan.com/blog
Twitter: http://twitter.com/CoguanSL
Facebook: http://www.facebook.com/Coguan

Luis Martín Cabiedes, representing the investment side of Europa Press and acting as a member of the Board of Directors of Coguan Group AG, has commented: “It is a fantastic time to be investing in Coguan for three main reasons: firstly the management team has shown outstanding execution skills and was, hence, able to obtain positive results, and secondly the Spanish online Ad Exchange sector offers enormous growth potential for such a dynamic company. Coguan is a spin-off company from the Universities of St Gallen and ETH Zurich, and reflects the high level of technological innovation and scientific research standards set by those prestigious universities in Switzerland.

Coguan will use a good part of this investment to expand its business lines to the whole Hispanic online community. The size and growth potential of this market is substantial since Spanish is the third most widely spoken language worldwide. To approach this huge market effectively, Coguan has decided to increase investments in human capital, particularly in technical and commercial areas. Coguan will also offer its products and services in other languages at a later stage.

Carlos Bravo Sánchez, Chief Executive Officer at Coguan Group AG, says “We celebrated our first anniversary with the support of our investors and this second round of funding. It will enable us to further pursue our growth path, internationalize our business scope, enhance our current portfolio of services and high level applications, and improve the transparency, quality and control of the online advertising sector.”

About Coguan Group AG & Coguan S.L.

Coguan Group AG, a spin-off company from the Universities of St Gallen and ETH Zurich, is the first online Ad Exchange in Spanish with a Freemium business model and an open marketplace, which connects ad networks, agencies, advertisers, and publishers. Coguan’s vision is to improve transparency, control and quality of Internet advertising for our customers. The purpose of our business model is to transform the Hispanic online advertising industry.

Coguan S.L. is a wholly owned Spanish subsidiary of Coguan Group AG.

For further information, please contact:

Coguan S. L.
T: +34 916160853
Email: info@coguan.com
Website: http://www.coguan.com
Blog: http://www.coguan.com/blog
Twitter: http://twitter.com/CoguanSL

About BrainsToVentures

BrainsToVentures AG (b-to-v) is headquartered in St. Gallen, Switzerland. The company serves entrepreneurial private investors who invest their capital, network and expertise in fast-growing companies. By making this pool of capital, contacts and expertise available to portfolio companies, b-to-v has established a new business model in the venture capital and private equity industry. With over 50 members, the b-to-v Investors Circle is the most active club of entrepreneurial private investors in German-speaking Europe. Based on the members’ expertise, b-to-v’s scope of investment comprises more than 30 different industries. It is the goal of the Investors Circle to create value for its portfolio companies and generate significant profits from its investments. b-to-v’s Investors Circle invests about EUR 20m per year in early and expansion stage companies as well as buyout cases. At present, b-to-v is invested in about forty companies. Investments vary between EUR 500k and 3m per deal.

BrainsToVentures AG Contact:
Florian Schweitzer
Partner
Phone: +41 71 242 20 00
Email: florian.schweitzer@b-to-v.com
Website: www.b-to-v.com